What is the scope of advertising? Does it have any future? Why MICA? What is the highest package offered? We are here with answers to most of your queries. Mudra Institute of Communication and Advertising have witnessed a major hike of 60% in the highest package offered to MICAns.
Today, MICA serves to be the alma mater of successful professionals, serving as leaders in renowned companies of the world in marketing, brand management, research & analytics, advertising, media, digital and other related businesses.
MICA’s spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.
MICA functions with an aim to develop innovative leaders in the practice of development and management and to serve the needs of industry and society through education, research, and advocacy.
MICA has successfully established its image to provide quality managers in fields of Marketing, Media and Advertising.The institute has a unique admission procedure to admit quality aspirants with high potential, to transform them into future quality managers.The admission Process consists of MICA Admission Test (MICAT), Group exercises and Personal interviews.
MICA has always been the pioneer in giving most sought-after placement opportunities to its students. The basic question that might be building up in your head regarding the package offered is answered too.
For your reference, we have some numbers to dazzle you. The year 2017 at MICA saw a massive leap of 60%, from INR 25.5 Lacs/annum to INR 40.8 Lacs/annum. Hence, this year MICA has written a success story for domestic placements in the world of media institutes.
MICA follows a set recruitment process. Students will be called to sit for the particular company that participates in the recruitment process. Recruiting firm will acquaint aspirants with a corporate presentation, which will include, Profile of the company, Profile of the career role, Locations where the student is likely to be posted and salary offered by the company. Post the presentation, the CV’s are scrutinized and candidates areshortlisted. The Interview is conducted after the pre-processes (Tests/Group Discussion). Finally, the company hands over the list of selected students to MICA’s Placement cell.
The22nd batch of MICA’s Communication program admitted nearly 160 students in their 2015-17 batch. Total of 152 students were offered placement in 80 companies that participated in the recruitment process. Also, the institute did not lack behind in associating with international recruiters. The trend continued and 3 students were hired for an overseas job.
The institute has never failed in providing with best industry placements to its students, the year 2016 wrote success with 100% placement record and thehighest package of INR 25.5 Lakh.
Summer Internships at MICA also faced a boom with 61 partner companies on board. Highest stipend offered was INR 2.4 Lakh. The largest intake in the week was from brand consulting & advertising sector, which offered Internship to 30.9% of the students.
Companies and Sectors
Media sector made the highest number of offers, followed by Internet and Technology, FMCG, FMCD, Retail, and Advertising. Some of the Top Recruiters include Amazon, HT Media, Ogilvy, Google, Facebook, TOI, Amul, OLX, Disney, Snapdeal, Leo Burnett, LinkedIn, and HUL amongst much more.
Highest package of 40.88 Lakh was offered by Information and Technology Sector, followed by 20.07 Lakh by FMCG, FMCD and Retail sector, and 15 Lakh was offered by the media sector. 11 companies from the IT sector hired approximately 29 students, 12 from FMCG and Retail hired 21 students and the highest number of offers were made by the media sector, wherein 15 companies hired total 30 students.
Roles and Opportunities
MICAns are offered diverse roles across companies and ranges. MICA claims to give some of the best future managers to the industry in various fields. The Students possess the plethora of capabilities to ace in the field they are hired for.
Some of the roles that were offered to students by recruiters are:
MICA has without fail excelled in providing the best of best opportunities to its students and is witnessing high success rate every year. For how the advertising and communication industry is booming, MICA serves as the foundation to cater to the need of quality managers. It is the ensemble of various subjects inculcated in the course that ensures that students do not only receive quality education about management, instead they live management for 2 years.
To ensure that the students are industry ready, MICA offers an opportunity to work on numerous live projects with industry along with Summer Internships. These opportunities hone a MICAns analytical and logical skills with a platform to apply their creativity and out-of-the-box solutions.