BENGALURU: Actor Ayushmann Khurrana has invested an undisclosed amount in Helios Lifestyle, the parent entity of The Man Company, a men’s grooming brand.
The company, which had previously raised two rounds of funding, did not disclose the investment amount.
The startup said the investment was part of a strategic partnership that will also see Khurrana as its brand ambassador. MD Hitesh Dhingra said, “With his support, we are going to double down on our mission to encourage men to bring out the gentleman within them by offering them world-class grooming essentials and empowering them to look and feel their best.”
The firm has a 30% market share in the beard grooming category, the company claimed.