Customers could not contain their excitement as they piled in David Jones’ new Food Hall at Westfield Bondi Junction

A HORDE of excited customers poured into David Jones’ new immersive Food Hall at Westfield Bondi Junction on Thursday morning after Chef Neil Perry and DJ Ambassador Jesinta Franklin cut the ribbon on the premium 2400sq m foodie paradise.

A large crowd had gathered at the ground floor entrance of the revamped Food Hall where Franklin, looking stunning in a pink dress, welcomed eager shoppers to enjoy the first taste of the “highly anticipated” opening.

The entry to the new Food Hall on the ground floor of Westfield Bondi Junction. Picture: Damian Shaw

“I am an eastern suburbs local and fashion and food are two of my absolute favourite things so I truly missed this space down here (when it was) closed,” said Ms Franklin, wife of star Swans forward Buddy Franklin.

“I love nothing more than going for a bit of a shop followed by a quick stop off at the Food Hall to get myself one of those chocolate-coated strawberries.”

Jesinta Franklin dazzling customers in the new Food Hall. Picture: John Appleyard

Patricia Kougris, of Woollahra, could not wipe the smile off her face when Ms Franklin handed her a bouquet of flowers for being the first customer through the door.

“I’ve been waiting for it to open for so long,” Ms Kougris said.

“I’ve been coming to David Jones for 50 years so I missed the foodhall very much.”

It was difficult to move in the jam packed Food Hall as delighted customers got their first look at the vast array of goodies on offer from fresh and long life products to a convenience offering including prepacked and ready-to-go prepared meals.

The chocolate selection is to die for.

Instead of traditional aisles, customers journeyed through nine immersive “worlds of food” ranging from seafood and meat to fresh produce and chocolate.

Perry, who is the mastermind behind the food service, wasted no time in launching himself into the kitchen of the formal restaurant, which boasts premium Asian, grill and seafood menus including Cape Grim beef, oysters, sashimi, noodle dishes and wagyu cheese burgers.