The city of Paris has announced official plans to become the most sustainable fashion capital by 2024. The initiative, entitled ‘Paris Good Fashion’ will aim to push the fashion industry towards using more sustainable practices, WWD reports.
The process will be carried out through three themes: improving sourcing and traceability, working on making processes more sustainable (including Paris Fashion Week) and creating a circular economy. The proposal was announced on Monday at the Institut Français de la Mode by Frédéric Hocquard (the deputy to Paris mayor Anne Hidalgo in charge of cultural diversity and nightlife), Antoinette Guhl (the deputy in charge of social economy and solidarity) and former fashion journalist and the first editor-in-chief of Jalouse, Isabelle Lefort.
“When I started out in fashion 20 years ago, no one talked about sustainability,” Lefort said. “But the world has changed: we are in a situation of ecological disaster. This is a huge concern for the younger generations, who are appealing to fashion brands to change their processes. We need to create a dialogue between those two worlds.”
The sustainability roadmap is due to be released in June – and the city aims to have become the “sustainable capital of fashion” by 2024, which is when the city hosts the Olympic Games.
Just a few weeks ago, the Council of Fashion Designers of America announced its own sustainability initiative, which hopes to encourage brands to follow more eco-friendly practices in the US.