SHOP dummies for female clothes are the size of severely underweight women on average, a study found.
The fashion mannequins have been blasted for being too skinny and for promoting dangerous body ideals.
Researchers measured male and female dummies at fashion chains in two cities.
All the female ones resembled underweight bodies and were “ultra-thin” on average, according to the study published in The Journal of Eating Disorders.
Only eight per cent of male mannequins represented an underweight body size, the University of Liverpool’s Institute of Psychology, Health and Society found.
The researchers concluded the body size of mannequins advertising female fashion would be considered “medically unhealthy” in humans.
Dr Eric Robinson led the study after shoppers noticed some mannequins were “disturbingly thin”.
He said: “We of course are not saying that altering the size of high street fashion mannequins will on its own ‘solve’ body image problems.